INFLEUNCE OF SOCIAL MEDIA INFORMATION CREDIBILITY ON COVID-19 VACCINATION AMONG KWARA UDERGRADUATES

Abstract

This study examined the Influence of social media information credibility on Covid-19 vaccination among Kwara Undergraduates and to examine the relationship between social media and Covid-19 vaccination among Kwara Undergraduates. The objectives of the study were to (i) Determine the social media platform that Kwara Undergraduates use to get information about Covid-19 vaccination; (ii) Examine the credibility of social media information on Covid-19 vaccination among Kwara Undergraduates; (iii) Investigate the influence of social media information on Kwara Undergraduates on Covid-19 vaccination anchored on source credibility theory, the study adopted the survey research method with questionnaire as an instrument for gathering data. The population of the study comprised of Kwara Undergraduates with Seventeen thousand eight hundred and fifty three. The study adopted the stratified techniques and simple random sampling techniques to select available respondents cutting across 100-400level from Kwara State University, Malete as well as Summit University, Offa. A sample size of 377 was chosen using Krejcie and Morgan formula. The study found out that 33.4% of Kwara Undergraduates use Facebook to get credible information about Covid-19 vaccination than other social media platform. Further findings revealed that reliance on source of News on social media platforms as regards Covid-19 vaccination helps Kwara Undergraduates believe in information disseminated via social media with (M=1.01, SD=46.80), Additional findings reveals that without getting vaccinated one cannot travel to other countries on social media platforms (M=2.10, SD=1.39).