Influence of Artificial Intelligence in Promoting Songs among Audiomack Users in Kwara State, Nigeria.

Abstract

The study examined the influence of Artificial Intelligence in promoting song among Audiomack users in kwara state, Nigeria. As Artificial Intelligence (AI) continues to revolutionize various industries, its impact on the music sector has been significant. The objectives of the study were to (i) determine the level of awareness of songs promotion on Audiomack among Audiomack users in Kwara State, Nigeria. (ii) examine the current Artificial Intelligence tools employed for promoting songs on Audiomack and (iii) determine the effectiveness of Artificial Intelligence tools for song promotion on Audiomack. This study made use of Cross-sectional research design and survey research was adopted as the research method. Online questionnaire was administered to a sample size of three hundred and eighty-four Audiomack users, using Cochran formula for infinite populations. Online questionnaires were used to collect data which was analysed with statistical method indicating frequency, percentages, mean and standard deviation. The study found out that users have realized that artificial intelligence algorithms are actively involved in making personalized playlists, curating music recommendations, and improving the overall user interface. Lastly, the study therefore recommends that; efforts should be made to increase users’ awareness of song promotion features on Audiomack through targeted educational campaigns; developers of AI tools should work to reduce biases that favor mainstream artists, ensuring fair promotion opportunities for independent and emerging artists; continuous improvements should be made to AI algorithms to ensure that promoted content is relevant to users’ preferences, enhancing their overall experience; collaboration between Audiomack, artists, and AI developers can help create more effective and equitable promotion strategies