Mass Communication

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Utilization of Artificial Intelligence Tools for Film Production among Yoruba Film Producers in Ogun State.
(2024) ADESINA, Mufidat Adebimpe
This research explores the use of Artificial Intelligence in film production within the Yoruba film industry in Ogun State, concentrating on the experiences of film producers in Abeokuta. The objectives of the study were to (i) To investigate the level of awareness of artificial intelligence tools among Yoruba film producers in Abeokuta; (ii) To ascertain the usage of artificial intelligence tools in Yoruba film production in Abeokuta; (iii) To determine the influence of artificial intelligence tools on quality of Yoruba film production in Abeokuta. The study adopted the in depth interview research method with interview guide as an instrument for gathering data. The population of the study comprised of 20 Yoruba film producers in Abeokuta. The study adopted the convenience sampling technique to select available respondents. A sample size of 5 was chosen. The study found out that producers reported notable improvements in the standard and quality of their films, particularly in visual and sound aspects. Despite some technical challenges, the overall sentiment is that AI tools significantly enhance production quality. The study recommends that stakeholders establish comprehensive training programs aimed at equipping filmmakers with the necessary skills to effectively utilize AI tools.