Mass Communication

Permanent URI for this collectionhttps://dspace.summituniversity.edu.ng/handle/123456789/28

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INFLEUNCE OF SOCIAL MEDIA INFORMATION CREDIBILITY ON COVID-19 VACCINATION AMONG KWARA UDERGRADUATES
(2022) AYOOLA, Risikat Arinola
This study examined the Influence of social media information credibility on Covid-19 vaccination among Kwara Undergraduates and to examine the relationship between social media and Covid-19 vaccination among Kwara Undergraduates. The objectives of the study were to (i) Determine the social media platform that Kwara Undergraduates use to get information about Covid-19 vaccination; (ii) Examine the credibility of social media information on Covid-19 vaccination among Kwara Undergraduates; (iii) Investigate the influence of social media information on Kwara Undergraduates on Covid-19 vaccination anchored on source credibility theory, the study adopted the survey research method with questionnaire as an instrument for gathering data. The population of the study comprised of Kwara Undergraduates with Seventeen thousand eight hundred and fifty three. The study adopted the stratified techniques and simple random sampling techniques to select available respondents cutting across 100-400level from Kwara State University, Malete as well as Summit University, Offa. A sample size of 377 was chosen using Krejcie and Morgan formula. The study found out that 33.4% of Kwara Undergraduates use Facebook to get credible information about Covid-19 vaccination than other social media platform. Further findings revealed that reliance on source of News on social media platforms as regards Covid-19 vaccination helps Kwara Undergraduates believe in information disseminated via social media with (M=1.01, SD=46.80), Additional findings reveals that without getting vaccinated one cannot travel to other countries on social media platforms (M=2.10, SD=1.39).
INFLUENCE OF VIDEO STORYTELLING ADVERTISEMENT ON UNDERGRADUATE ACCEPTANCE OF AIRTEL 4G IN KWARA STATE 2022
(2022) TINUOYE, Jesudamisi Blessing
The study examined the influence of video storytelling advertisement on undergraduate acceptance of Airtel 4G in kwara state the objectives of the study were to (i) To find out whether undergraduate students have access to video storytelling advertisement. (ii) To examine the type of video storytelling advertisement undergraduates are exposed to. (iii) To examine whether video storytelling influence undergraduate’s acceptance of Airtel 4G. (iv) To determine the extent of influence of video storytelling advertisements on undergraduate’s acceptance of Airtel 4G. A descriptive survey design was adopted for the study stratified sampling and simple random sampling techniques were used to select the universities used in the study. Seventeen thousand, eight hundred and fifty three constituted the population for the study. A total of three hundred and seventy seven undergraduate in kwara state which served as the sample size was drawn from the total population of Kwara state undergraduates using Krejcie and Morgan table. Questionnaires were used to collect data which was analyzed with statistical method indicating frequency, percentages, mean and standard deviation. The study made the following findings: 1. The findings found out that undergraduate have access to video storytelling advertisement as most of the respondent see video storytelling advertisement on television and the internet. 2. The findings found out that undergraduates are not exposed to forms of video storytelling advertisement, as both long and short types of video storytelling advertisement doesn’t arouse a high level of consumer choice and demand of products over any other medium of advertising neither does it persuades them to make more demand of their product and services than other network. 3. This findings found out that video storytelling sometimes influence undergraduate’s acceptance of Airtel 4G, as more than half of the respondents bought Airtel 4G SIM because of the video story telling advertisement. 4. The findings found out that the video story telling advertisement didn’t greatly influence undergraduate’s acceptance of Airtel 4G, as most of the respondents still prefer and use other mobile networks to Airtel. xiv the research concluded that all of the students have heard about video storytelling advertisement, and majority of them have access to video storytelling advertisement as they see video storytelling advertisements on television and internet sometimes, undergraduates in kwara state agree that video storytelling advertisement influence consumer’s attitude to a product or service, but the respondents are not influenced by the various forms video storytelling advertisement, neither did it influence their acceptance of Airtel 4G and most of the respondents did not purchase Airtel 4G SIM because of video storytelling advertisements
AWARENESS OF ARTIFICIAL INTELLIGENCE FOR DETECTING FAKE NEWS IN SOCIAL MEDIA NEWS POST AMONG MASS COMMUNICATION STUDENTS OF THE UNIVERSITY OF ILORIN
(2023) AJIBADE MUSEDIQ
This study examined to assess the awareness of artificial intelligence (AI) for detecting fake news in social media news posts among mass communication students at the University of Ilorin. A total of 222 questionnaires were administered, and 216 valid responses were analyzed. The research findings revealed a high level of awareness among the students regarding AI in detecting fake news, with 73.2% acknowledging their familiarity with AI in relation to fake news detection. Additionally, 69.5% of respondents agreed that media literacy programs and educational initiatives could influence the level of awareness among students. However, despite the positive findings, the study faced limitations, including a small sample size and potential self-report bias in responses. To build upon these findings, future studies should employ larger and more diverse samples while exploring the effectiveness of AI education interventions on students' journalistic practices and ethical decision-making. Furthermore, comparative studies between different educational approaches and AI awareness levels in various regions can offer insights into best practices for integrating AI education into journalism curricula, fostering an informed and responsible media ecosystem in the digital age.
ARTIFICIAL INTELLIGENCE AS A TOOL FOR NEWS GATHERING AMONG JOURNALISTS IN OSUN STATE
(2023) AKOLADE Barakat Olamide
This research work was designed to examine artificial intelligence as a tool for news gathering among journalists in Osun State. The study selected Osun State with sole focus on Osogbo where most of the journalists are practicing. In realizing this, three key research objectives were formulated which are; to identify an AI-driven driven tool that journalists in Osun State can use to gather news stories, to create an AI tool that can facilitate the gathering of news from multiple sources efficiently and to assess the level of effectiveness of an AI driven tool in gathering news. These objectives were reconstructed as the research questions for the study. The concepts of artificial intelligence and journalism practice, news gathering, the role of artificial intelligence in news gathering, awareness of artificial intelligence for news gathering and gatekeeping theory was adopted as appropriate theory for the work. Survey research method was used with the aid of questionnaires to gathered relevant information from the respondents in Osogbo. The study concluded that, artificial intelligence is an effective tool that has aided the journalists in Osun State in the areas of news gathering and presentations to the general public in the state. Part of it recommendation was, the Nigerian Union of Journalists to adopts artificial intelligence for news gathering and dissemination in the state and ensure that they recommended for their colleagues as a means of gathering information for effective journalism
INFLUENCE OF ARTIFICIAL INTELLIGENCE ON NEWS FRAMING OF 2023 PRESIDENTIAL ELECTION CAMPAIGN AMONG UNILORIN COMPUTER SCIENCE STUDENTS
(2023) OLADUNTOYE, Hikmat Kehinde
presidential election campaign among UNILORIN computer science with a view to Determining the influence of artificial intelligence on 2023 presidential election campaign Among UNILORIN computer science students. The objectives of the study were to (i) assess the extent to which AI tools are being used in the news media to frame 2023 presidential election campaign among UNILORIN computer science students.(ii) examine the impact of AI- generated content, such as automated news stories has on the tone and substance of presidential election news among UNILORIN computer science students.(iii) assess the ethical and legal implications of using AI in the production and dissemination of news content during 2023 presidential election campaign among UNILORIN computer science students. (iv)identify any biases/prejudices introduced by AI tools in the framing of 2023 presidential election campaign among UNILORIN computer science students. Survey was adopted in this study. One thousand two hundred UNILORIN computer science students from 100 level to 400 level constituted the population for the survey. A total of two hundred and ninety-one UNILORIN computer science students served as the sample size was drawn from the total population of computer science students from University of Ilorin (UNILORIN) using the Krejcie & Morgan table. Online questionnaire was administered to collect data which was analysed with statistical method indicating frequency, percentages, mean, standard deviation. The study found that AI tools are increasingly being used in the news media to frame election campaign coverage, which raises concerns about biased news representation. Following from this study, AI-generated content, such as automated news stories, has shown to impact the tone and substance of election campaign news. And also, the study highlights the ethical and legal implications of using AI in news content production and dissemination, particularly in influencing public opinion during elections. The study therefore recommends that news media organizations should adopt clear and comprehensive ethical guidelines when utilizing AI in news production and dissemination. The use of transparency in AI algorithms and data sources should be emphasized to avoid misleading or biased news framing.
UTILIZING ARTIFICIAL INTELLIGENCE FOR TRANSCRIBING NEWS STORIES AMONG BROADCAST JOURNALIST IN KWARA STATE
(2023) LAWAL BARAKAT OLAITAN
This paper presents a study on the utilization of artificial intelligence (AI) for transcribing news stories among broadcast journalists in Kwara State. The study aims to explore the use of AI in improving the accuracy, speed, and efficiency of transcribing news stories. The research methodology employed was a quantitative research design, which involved administering questionnaire to broadcast journalists in Kwara State. The study revealed that the use of AI for transcribing news stories is still in its early stages in Kwara State, but there is a growing interest in the technology. The study also identified some challenges faced by journalists in using AI, such as the high cost of the technology, lack of technical know-how, and the need for training. Despite these challenges, the study recommends that broadcast journalists in Kwara State should embrace the use of AI for transcribing news stories to improve their reporting. The study concludes that the use of AI in transcribing news stories has the potential to revolutionize the way news is reported and should be given serious consideration by journalists in Kwara State.
USING ARTIFICIAL INTELLIGENCES AS A TOOL FOR ANALYZING VIDEOS OF SELECTED SKIT MAKERS IN LAGOS STATE
(2023) ALASHI, SHUKURAT OPEYEMI
Skit Makers aims to contribute to the understanding of how AI can assist in the analysis of media content produced by skit makers and offer insights on the ethical and security implications of using AI in media content analysis (juwon, 2021). Artificial intelligence (AI) has become an increasingly popular tool in various industries, including video analysis and content creation. One area of focus for AI in video analysis is the analysis of skit makers in Lagos state (Oyemi, B.A. 2021). Lagos state skit makers have become popular on social media platforms such as Instagram and YouTube, where they create and share short comedy videos (Awolesi, 2021). The goal is to explore the potential of AI as a tool for analysing videos of selected skit makers (Kayode, O. 2021). Specifically, this study will examine the accuracy and reliability of AI-based tools for analysing videos of selected skit makers, and the potential of AI to provide insights into the creative process of skit makers (Smith, S.A. 2020). The main objective of this study is to develop an AI model that can analyse videos of selected skit makers in Lagos state. The specific objectives of the study are: To identify the artificial intelligence models for analysing videos of selected skit makers, to use the artificial intelligence model in analysing skit makers' videos, to determine the accuracy analysis of the AI mode in skit makers' videos and to evaluate the effectiveness of using artificial intelligence as a model for analysing videos of selected skit makers. The research method used in the study is the survey method, which involves collecting data from a predefined group of respondents to gain insights into various topics of interest. The survey focused on skit makers and aimed to gather information from journalists, media professionals, and the public about their perceptions, experiences, and attitudes towards skit makers. By conducting surveys or questionnaires, the researchers gained valuable insights into current practices, challenges, and potential improvements related to AI implementation in skit making. The population of this study consist of 100 despondent and 80 sample size. The findings revealed that various AI models were considered suitable for analyzing skit makers' videos. The Recurrent Neural Network (RNN), Support Vector Machine (SVM), Transformer model, Generative Adversarial Network (GAN), and Random Forest received positive agreement, indicating their effectiveness in different aspects of video analysis.
USING ARTIFICIAL INTELLIGENCE (AI) TOOL FOR PREVENTING DUPLICATION OF FAKE NEWS ON SOCIAL MEDIA PLATFORMS AMONG STUDENTS OF KWARA STATE UNIVERSITY, MALETE
(2023) ADEMOLA, Mariam Omobolanle
This project investigates the use of Artificial Intelligence (AI) to prevent the duplication of fake news on social media platforms among Kwara State University students. A quantitative survey approach was employed, with data collected from 150 students through questionnaires distributed on social media. Findings indicate students recognize the potential of AI tools, like natural language processing and machine learning algorithms, in detecting duplicate fake news. However, there are diverging opinions on AI's overall impact in significantly reducing fake news duplications and increasing users' trust in social media. Recommendations emphasize media literacy promotion and user education to enhance AI's effectiveness in investigate how artificial intelligence (AI) tool can be used in preventing the duplication of fake news on social media platforms. The objectives of the study were to: identify the AI tool that can be used in preventing the duplication of fake news on social media platform (ii) use the AI tool for preventing the duplication of fake news and (iii) assess efficiency of AI-based tool in preventing the duplication of fake news on social media platform. A quantitative research design that entails the collection and analysis of numerical data to identify patterns, relationships, and trends relevant to the research topic was adopted. The study population was the 556 mass communication department students. Systematic sampling techniques was used to determine the sample size of 272 and simple random sampling techniques was used in selecting the sample size. The research design employed was quantitative survey and the data were collected with the help on online questionnaires (google form). Out of the 274 questionnaires share online, 124 respondents fill, complete and submit the questionnaires, thus, the 124 respondents were used for the data analysis. Findings revealed that, majority of respondents agreed with the effectiveness of AI tools in detecting duplicate fake news. Also, the respondents agreed that AI tools can analyze user behavior, compare news articles, monitor social media platforms, and provide AI-based recommendations however, respondents disagreed with the notion that AI tools have significantly reduced the duplication of fake news, minimized its spread, increased users' trust in social media platforms, and reduced the impact on public perception and trust in media. It was recommended that; AI tools should be used in conjunction with human moderators to ensure a comprehensive and accurate detection of duplicated fake news. Human oversight and expertise can help overcome the limitations of AI algorithms.
KNOWLEDGE OF ARTIFICIAL INTELLIGENCE FOR SOLUTIONS JOURNALISM PRACTICE AMONG JOURNALISTS IN KWARA STATE.
(2023) NURUDEEN, Lola Sekinat
Artificial Intelligence (AI) is transforming various industries, including journalism, where it has the potential to revolutionize news aggregation and dissemination. However, the integration of AI into journalism practice poses both opportunities and challenges, particularly in the field of solutions journalism. This study examines the knowledge of AI for solutions journalism among journalists in Kwara State, Nigeria, and explores the measures required to enhance their understanding and practical expertise. Through a comprehensive survey of 134 journalists in the region, the study delves into the demographic profile of respondents, including age, gender, educational level, type of organization, experience in journalism, and current role. The results indicate a substantial representation of young journalists (aged 25 and below) and a gender imbalance, with female respondents being predominant. The study reveals that journalists in Kwara State have limited awareness and understanding of AI and its relevance to solutions journalism. Many journalists lack access to AI technology, funding, and institutional support, hindering their ability to adopt data-driven approaches and innovative storytelling methods in their reporting practices. The findings emphasize the need for targeted training programs and capacity-building initiatives to equip journalists with the necessary AI skills and knowledge. Bridging the knowledge gap is essential to empower journalists to leverage AI effectively in uncovering innovative solutions, analyzing complex data, and presenting impactful stories that address societal challenges. This research contributes to the emerging field of AI adoption in journalism, offering valuable insights into the challenges faced by journalists in integrating AI into their solutions journalism practice. By proposing practical measures to overcome these challenges, the study aims to support the sustainability and quality of solutions journalism in Kwara State, ultimately benefiting both journalists and the public.
PERCEIVED INFLUENCE OF ARTIFICIAL INTELLIGENCE INTEGRATION ON SMART MEDIA STATION AMONG USERS OF SPOTIFY IN NIGERIA
(2023) DADA, Helen Oluwabunmi
The study examined the perceived influence of artificial intelligence integration on smart media stations among users of Spotify in Nigeria As Artificial Intelligence (AI) continues to revolutionize various industries, its integration into smart media stations has become a focal point of research and development. The objectives of the study were to (i) determine the level of awareness of artificial intelligence integration into smart media station among users of Spotify in Nigeria (ii) determine the perception of users of Spotify in Nigeria on the integration of artificial intelligence into smart media station and (iii) determine the influence of artificial intelligence integration into smart media stations among users of Spotify in Nigeria. This study made use of Cross-sectional research design and survey research was adopted as the research method. One million, three hundred thousand Spotify users across Nigeria constituted the population of the study. A total of three hundred and eighty-five served as the sample size which was drawn from the total population of Spotify users in Nigeria by subjecting the population to the Krejcie and Morgan table. Online questionnaires were used to collect data which was analyzed with statistical method indicating frequency, percentages, mean and standard deviation. The study found out that users have realized that artificial intelligence algorithms are actively involved in making personalized playlists, curating music recommendations, and improving the overall user interface; that widespread use of smart gadgets and virtual assistants that are driven by AI has played a key impact in molding user awareness and knowledge of AI integration in media outlets like Spotify. Lastly the study found out that there is a very high level of comprehension and awareness among Spotify users in Nigeria regarding the incorporation of artificial intelligence into smart media stations. The study therefore recommended that; it is imperative for Spotify to maintain a strong emphasis on effective communication pertaining to AI-powered functionalities; the platform allocate resources towards enhancing and broadening its AI algorithms; and Proactively solicit feedback from users regarding AI-driven functionalities and leverage this feedback to enhance and optimize the integration of AI, among other recommendations.
USING ARTIFICIAL INTELLIGENCE (AI) TOOL FOR PREVENTING DUPLICATION OF FAKE NEWS ON SOCIAL MEDIA PLATFORMS AMONG STUDENTS OF KWARA STATE UNIVERSITY, MALETE
(2023) ADEMOLA, Mariam Omobolanle
This project investigates the use of Artificial Intelligence (AI) to prevent the duplication of fake news on social media platforms among Kwara State University students. A quantitative survey approach was employed, with data collected from 150 students through questionnaires distributed on social media. Findings indicate students recognize the potential of AI tools, like natural language processing and machine learning algorithms, in detecting duplicate fake news. However, there are diverging opinions on AI's overall impact in significantly reducing fake news duplications and increasing users' trust in social media. Recommendations emphasize media literacy promotion and user education to enhance AI's effectiveness in investigate how artificial intelligence (AI) tool can be used in preventing the duplication of fake news on social media platforms. The objectives of the study were to: identify the AI tool that can be used in preventing the duplication of fake news on social media platform (ii) use the AI tool for preventing the duplication of fake news and (iii) assess efficiency of AI-based tool in preventing the duplication of fake news on social media platform. A quantitative research design that entails the collection and analysis of numerical data to identify patterns, relationships, and trends relevant to the research topic was adopted. The study population was the 556 mass communication department students. Systematic sampling techniques was used to determine the sample size of 272 and simple random sampling techniques was used in selecting the sample size. The research design employed was quantitative survey and the data were collected with the help on online questionnaires (google form). Out of the 274 questionnaires share online, 124 respondents fill, complete and submit the questionnaires, thus, the 124 respondents were used for the data analysis. Findings revealed that, majority of respondents agreed with the effectiveness of AI tools in detecting duplicate fake news. Also, the respondents agreed that AI tools can analyze user behavior, compare news articles, monitor social media platforms, and provide AI-based recommendations however, respondents disagreed with the notion that AI tools have significantly reduced the duplication of fake news, minimized its spread, increased users' trust in social media platforms, and reduced the impact on public perception and trust in media. It was recommended that; AI tools should be used in conjunction with human moderators to ensure a comprehensive and accurate detection of duplicated fake news. Human oversight and expertise can help overcome the limitations of AI algorithms.
USING ARTIFICIAL INTELLIGENCE IN ANALYZING PREVALENCE NEWS FRAME IN NIGERIAN 2022 POLITICAL ELECTION CAMPAIGN
(2023) SALAUDEEN HABEEBAH
The study examined the use of Artificial Intelligence in analyzing prevalence news frame in Nigerian 2022 political election campaign with a view to determining the elements of frames and directions of reportage used in the Punch, Guardian and Nation newspapers. The objectives of the study are to (i) To determine the direction of news frame of 2022 political election using artificial intelligence (ii) To investigate the prominence of news frame of 2022 political election campaign through artificial intelligence (iii) To investigate the prevalence news frame of 2022 political election campaign through artificial. Content analysis will be adopted. For content analysis approach, the population involved all Nigerian newspapers. Purposive sampling technique was used to select three newspapers: Punch, Guardian and the Nation. This study will use a cross-sectional design to analyze the prevalence of news frames in Nigerian 2022 political election campaigns using artificial intelligence. Quantitative Content Analysis will be used to examine and analyze the news articles published by Punch, Guardian and Nation newspapers during the period of October 1st, 2022, to December 31st, 2022. The sample size will be 159, which was calculated using the Krejcie & Morgan formula. Coding sheets and coding guides will be used to collect and analyze the data. Statistical methods will be used to analyze the data and generate frequency and percentage tables.
Using Artificial Intelligence Tools for News Dissemination among Journalists in Kwara State
(2024) IMAM, Yusuf Olanrewaju
This study explores the integration of artificial intelligence (AI) tools in journalism, focusing on their adoption and impact on news dissemination practices among journalists in Ilorin, Kwara State, Nigeria. The research aims to achieve three primary objectives: (i) to assess the level of awareness of AI-based tools among journalists, (ii) to examine the patterns of their usage in news gathering and dissemination, and (iii) to evaluate the ethical considerations and compliance associated with these technologies. Utilizing a cross-sectional research design, data were collected from a diverse sample of one hundred and thirty-five (135) journalists through simple random sampling, facilitating a comprehensive analysis of the current landscape of AI in journalism. The findings provide valuable insights into the opportunities and challenges presented by AI technologies, emphasizing the need for enhanced training and ethical guidelines to navigate the complexities of this rapidly evolving field. This study contributes to the broader discourse on the role of technology in shaping media practices and the implications for journalistic integrity and accountability.
PERCEPTION OF ZENITH BANK CUSTOMERS ON CHATBOT INDUCED FEEDBACK AMONG OFFA RESIDENTS
(2024) IBRAHIM, Abiola Barakat
This study explores the perception of Zenith Bank customers in Offa regarding chatbot-induced feedback. Chatbots have become increasingly prevalent in the banking sector, offering automated customer service support. Understanding how customers in Offa perceive these chatbots and their feedback mechanisms is crucial for improving customer experience and service quality. Through quantitative research methods, including surveys, this study aims to uncover the attitudes, preferences, and feedback of Zenith Bank customers in Offa towards chatbot interactions. By analyzing these perceptions, valuable insights can be gained to enhance the effectiveness and efficiency of chatbot services in meeting customer needs and expectations within the banking industry.
UTILIZATION OF ARTIFICIAL INTELLIGENCE TOOLS IN NEWS PRODUCTION AMONG BROADCAST JOURNALISTS IN LAGOS STATE
(2024) SAM-IROYE, Perfection
This study investigates the utilization of artificial intelligence (AI) tools for news production among broadcast journalists in Lagos State. The objectives of the study were to (i) determine the level of awareness of AI tools for news production among broadcast Journalists in Lagos State, (ii) To examine the adoption of AI tools for news production among journalists in Lagos state, (iii) To determine the effectiveness of AI use for news production among Journalists in Lagos State. . Utilizing a quantitative research design, data were collected from a diverse sample of eighty six journalists through convenience sampling. The findings revealed that the majority of the respondents are aware of artificial intelligence for news production in Lagos state as this study sets to determine the effectiveness of AI tools for news production among broadcast journalists in Lagos state, majority of the respondents agreed on the fact that artificial intelligence makes news production process easier.
PERCEPTION OF USAGE OF ARTIFICIAL INTELLIGENCE TOOLS FOR NEWS PROCESSING AMONG SELECTED RADIO STATIONS IN LAGOS STATE
(2024) AKANDE, Shukurah Temitope
The aim of the study was to investigate the perception of usage of artificial intelligence based tools for news processing among selected radio stations in Lagos State. The specific objectives were to find out the level of awareness of AI-based tools for news processing among selected radio station in Lagos state, ascertain the usage of AI-based tools for news processing among selected radio station in Lagos state, and examine the level of perception of journalist on the usage of AI-based tools for news processing among radio station in Lagos state. A cross-sectional research design and quota sampling procedure were employed to survey 50 journalists from Radio Lagos Tiwa n Tiwa/ Eko FM. Data were collected using questionnaires and descriptive statistics (frequency tables and percentage, mean and standard deviation) were used to analyse the data. The findings indicate that while there is a notable awareness of AI-based tools, there is also a considerable portion of respondents who are neutral or uncertain about their familiarity with these technologies. The study recommended that Lagos State’s radio stations should conduct targeted training programs and workshops to enhance familiarity with AI-based tools among media professionals.
Utilization of Artificial Intelligence Tools for Film Production among Yoruba Film Producers in Ogun State.
(2024) ADESINA, Mufidat Adebimpe
This research explores the use of Artificial Intelligence in film production within the Yoruba film industry in Ogun State, concentrating on the experiences of film producers in Abeokuta. The objectives of the study were to (i) To investigate the level of awareness of artificial intelligence tools among Yoruba film producers in Abeokuta; (ii) To ascertain the usage of artificial intelligence tools in Yoruba film production in Abeokuta; (iii) To determine the influence of artificial intelligence tools on quality of Yoruba film production in Abeokuta. The study adopted the in depth interview research method with interview guide as an instrument for gathering data. The population of the study comprised of 20 Yoruba film producers in Abeokuta. The study adopted the convenience sampling technique to select available respondents. A sample size of 5 was chosen. The study found out that producers reported notable improvements in the standard and quality of their films, particularly in visual and sound aspects. Despite some technical challenges, the overall sentiment is that AI tools significantly enhance production quality. The study recommends that stakeholders establish comprehensive training programs aimed at equipping filmmakers with the necessary skills to effectively utilize AI tools.
AWARENESS AND ADOPTION OF ARTIFICIAL INTELLIGENCE IN NEWS PRODUCTION AMONG JOURNALISTS IN KWARA STATE
(2024) IBITOYE, Faith
The integration of Artificial Intelligence (AI) in journalism is transforming news production processes globally. However, in developing regions like Kwara State, Nigeria, the adoption of Artificial Intelligence based tools among journalists, remains limited due to various factors such as lack of awareness, limited resources, and ethical concerns. This study aimed to investigate the awareness and adoption of AI in news production among selected journalists in Kwara State. The research employed a cross-sectional quantitative design, utilizing a structured questionnaire to collect data from a sample of 139 journalists affiliated with the Nigerian Union of Journalists (NUJ) in Kwara State. Stratified random sampling was used to ensure representation across different media types. Data were analysed using descriptive statistics, including frequency distributions, percentages, means, and standard deviations. Findings revealed varying levels of awareness and adoption of Artificial Intelligence based tools among journalists in Kwara State. While respondents demonstrated high awareness of AI’s potential in production and data analysis, knowledge of specialized applications like content creation and personalization was lower. Perceived benefits included increased efficiency and improved real-time updates, while challenges encompassed high implementation costs and lack of technical skills. The study found moderate adoption of AI tools for fact-checking and assisted writing, but lower usage rates for automated content generation and news personalization. In conclusion, AI integration in journalism in Kwara State is in a transitional phase, with some technologies being more readily embraced than others. To facilitate broader adoption, it is recommended that media organizations and educational institutions prioritize AI skills development through specialized training programs tailored to the local context. Additionally, efforts should be made to address cost barriers and develop comprehensive ethical guidelines for AI use in journalism.
INFLUENCE OF ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA POLITICAL CAMPAIGN AMONG POLITICAL PARTY MEMBERS IN OFFA
(2024) ABUBAKAR, Moronranti Khadijah
The study examined the influence of Artificial Intelligence on social media among political party members in Offa. Artificial Intelligence (AI) has become increasingly prevalent in various aspects of our lives, including politics. The objectives of this study are (i) to assess the level of awareness of AI for social media political campaigns among political party member in Offa. (ii) to investigate the perception of political party members in using Artificial Intelligence for social media political campaign. (iii) to examine the influence of Artificial Intelligence on social media political campaigns among political party members in Offa. This study made use of Cross-sectional research design and Self-administered questionnaire was administered to a sample size of three hundred and seventy-seven political party member using 20961 populations. Questionnaires were used to collect data which was analysed with statistical method indicating frequency, percentages, mean and standard deviation. The study found out that there is low awareness about using AI in social media political campaign and as a result there is low perception of AI in campaign and limited influence on AI on social media political campaign. Lastly, the study therefore recommends that; there should be effective and thorough awareness on the use of AI role in motivating citizen to participate in politics,set clear goal and objectives for their social media campaign to identify areas where AI can be most useful, choose AI tools that suit their needs considering factors like ease of use, cost and technical support, train their campaign teams to use AI tools effectively and interpret AI- generated insights, focus on ensuring high-quality data as AI algorithm’s effectiveness depends on the data they analyze.
Comparative Analysis of Organic and Artificial Intelligence Induced Promoted
(2024) ABDULLAHI, Ramatallahi Damilola
This study conducted a comparative analysis of organic and AI-generated contents on Summit University’s Facebook page. The objectives of the study were to (i) determine the overall quantity of organic and Artificial Intelligence induced promoted contents on Summit University’s Facebook page (ii) identify the types of organic contents and Artificial Intelligence induced promoted contents on Summit University’s Facebook page (iii) compare the level of engagements on organic and Artificial Intelligence (AI) induced promoted contents on Summit University’s Facebook page. The study employed content analysis, utilizing coding sheets to collect data, which was then analyzed using statistical methods to determine frequency and percentages. The findings revealed that a total of 49 posts were published between November 2023 and April 2024. The study identified the various types of posts, which are photos, videos, carousels, canvas, and text posts, and examined their performance metrics, such as reach, engagement, click-through rates, conversions, cost per click, return on investment, audience demographics, brand sentiment, and post-performance comparisons. Based on these findings, the study recommends that Summit University diversify and enhance the quality of its organic contents and leverage AI-induced promoted contents to reach a broader audience, optimize engagement, and improve its social media visibility.