Mass Communication

Permanent URI for this collectionhttps://dspace.summituniversity.edu.ng/handle/123456789/28

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    ADOPTION AND USAGE OF ARTIFCIAL INTELLIGENCE FOR JOURNALISTIC PRATICES AMONG JOURNALISTS IN KWARA STATE.
    (2024) ADELODUN, Aminat Ayinke
    The study examined the perceived effect of artificial intelligence on ethical journalism among journalists in Kwara State. The objectives of the study were to (i) determine the level of awareness of artificial intelligence for journalistic practice among journalists in Kwara State. (ii) examine the artificial intelligence tools for journalistic practice among journalists in Kwara State. (iii) determine the usage of artificial intelligence tools for the journalistic practice among journalists in Kwara State (iv) determine the effect of artificial intelligence on journalistic practice on journalists in Kwara State. This study made use of Cross-sectional research design and survey research was adopted as the research method. Two hundred and five available journalists constituted the population of the study. A total of one hundred and thirty-four served as the sample size which was drawn from the total population of Journalists in Kwara State by subjecting the population to the Krejcie and Morgan table. Questionnaires were used to collect data which was analyzed with statistical methods indicating frequency, percentages, mean, and standard deviation. The study found that there is a positive perception and a notable level of awareness, among journalists in Kwara State regarding artificial intelligence tools for journalistic practice. Also, there is a positive outlook among journalists in Kwara State towards various artificial intelligence tools used for journalistic practice. Moreso, journalists in Kwara State have a high level of usage of artificial intelligence, as they actively incorporate AI tools into their daily work routines, lastly, artificial intelligence tools have significantly enhanced the speed and efficiency of news gathering and production, leading to improved accuracy and fact-checking in journalism practices in Kwara State. The study, therefore, recommends that; media organizations should foster more public awareness about AI's role in journalism to foster trust and understanding among audiences. Communicate how AI tools enhance accuracy, storytelling, and data analysis in news reporting, and invest in training programs to upskill journalists on how to effectively use artificial intelligence tools for their reporting, as this will empower journalists to make the most out of AI technologies and leverage them to enhance the quality of their stories.
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    AWARENESS AND ADOPTION OF ARTIFICIAL INTELLIGENCE IN NEWS PRODUCTION AMONG JOURNALISTS IN KWARA STATE
    (2024) IBITOYE, Faith
    The integration of Artificial Intelligence (AI) in journalism is transforming news production processes globally. However, in developing regions like Kwara State, Nigeria, the adoption of Artificial Intelligence based tools among journalists, remains limited due to various factors such as lack of awareness, limited resources, and ethical concerns. This study aimed to investigate the awareness and adoption of AI in news production among selected journalists in Kwara State. The research employed a cross-sectional quantitative design, utilizing a structured questionnaire to collect data from a sample of 139 journalists affiliated with the Nigerian Union of Journalists (NUJ) in Kwara State. Stratified random sampling was used to ensure representation across different media types. Data were analysed using descriptive statistics, including frequency distributions, percentages, means, and standard deviations. Findings revealed varying levels of awareness and adoption of Artificial Intelligence based tools among journalists in Kwara State. While respondents demonstrated high awareness of AI’s potential in production and data analysis, knowledge of specialized applications like content creation and personalization was lower. Perceived benefits included increased efficiency and improved real-time updates, while challenges encompassed high implementation costs and lack of technical skills. The study found moderate adoption of AI tools for fact-checking and assisted writing, but lower usage rates for automated content generation and news personalization. In conclusion, AI integration in journalism in Kwara State is in a transitional phase, with some technologies being more readily embraced than others. To facilitate broader adoption, it is recommended that media organizations and educational institutions prioritize AI skills development through specialized training programs tailored to the local context. Additionally, efforts should be made to address cost barriers and develop comprehensive ethical guidelines for AI use in journalism.