Mass Communication
Permanent URI for this collectionhttps://dspace.summituniversity.edu.ng/handle/123456789/28
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Item AWARENESS AND ADOPTION OF ARTIFICIAL INTELLIGENCE IN NEWS PRODUCTION AMONG JOURNALISTS IN KWARA STATE(2024) IBITOYE, FaithThe integration of Artificial Intelligence (AI) in journalism is transforming news production processes globally. However, in developing regions like Kwara State, Nigeria, the adoption of Artificial Intelligence based tools among journalists, remains limited due to various factors such as lack of awareness, limited resources, and ethical concerns. This study aimed to investigate the awareness and adoption of AI in news production among selected journalists in Kwara State. The research employed a cross-sectional quantitative design, utilizing a structured questionnaire to collect data from a sample of 139 journalists affiliated with the Nigerian Union of Journalists (NUJ) in Kwara State. Stratified random sampling was used to ensure representation across different media types. Data were analysed using descriptive statistics, including frequency distributions, percentages, means, and standard deviations. Findings revealed varying levels of awareness and adoption of Artificial Intelligence based tools among journalists in Kwara State. While respondents demonstrated high awareness of AI’s potential in production and data analysis, knowledge of specialized applications like content creation and personalization was lower. Perceived benefits included increased efficiency and improved real-time updates, while challenges encompassed high implementation costs and lack of technical skills. The study found moderate adoption of AI tools for fact-checking and assisted writing, but lower usage rates for automated content generation and news personalization. In conclusion, AI integration in journalism in Kwara State is in a transitional phase, with some technologies being more readily embraced than others. To facilitate broader adoption, it is recommended that media organizations and educational institutions prioritize AI skills development through specialized training programs tailored to the local context. Additionally, efforts should be made to address cost barriers and develop comprehensive ethical guidelines for AI use in journalism.Item AWARENESS OF ARTIFICIAL INTELLIGENCE FOR DETECTING FAKE NEWS IN SOCIAL MEDIA NEWS POST AMONG MASS COMMUNICATION STUDENTS OF THE UNIVERSITY OF ILORIN(2023) AJIBADE MUSEDIQThis study examined to assess the awareness of artificial intelligence (AI) for detecting fake news in social media news posts among mass communication students at the University of Ilorin. A total of 222 questionnaires were administered, and 216 valid responses were analyzed. The research findings revealed a high level of awareness among the students regarding AI in detecting fake news, with 73.2% acknowledging their familiarity with AI in relation to fake news detection. Additionally, 69.5% of respondents agreed that media literacy programs and educational initiatives could influence the level of awareness among students. However, despite the positive findings, the study faced limitations, including a small sample size and potential self-report bias in responses. To build upon these findings, future studies should employ larger and more diverse samples while exploring the effectiveness of AI education interventions on students' journalistic practices and ethical decision-making. Furthermore, comparative studies between different educational approaches and AI awareness levels in various regions can offer insights into best practices for integrating AI education into journalism curricula, fostering an informed and responsible media ecosystem in the digital age.