Mass Communication

Permanent URI for this collectionhttps://dspace.summituniversity.edu.ng/handle/123456789/28

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Author: search.filters.author.OLADUNTOYE, Hikmat KehindeSubject: search.filters.subject.Influence

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    INFLUENCE OF ARTIFICIAL INTELLIGENCE ON NEWS FRAMING OF 2023 PRESIDENTIAL ELECTION CAMPAIGN AMONG UNILORIN COMPUTER SCIENCE STUDENTS
    (2023) OLADUNTOYE, Hikmat Kehinde
    presidential election campaign among UNILORIN computer science with a view to Determining the influence of artificial intelligence on 2023 presidential election campaign Among UNILORIN computer science students. The objectives of the study were to (i) assess the extent to which AI tools are being used in the news media to frame 2023 presidential election campaign among UNILORIN computer science students.(ii) examine the impact of AI- generated content, such as automated news stories has on the tone and substance of presidential election news among UNILORIN computer science students.(iii) assess the ethical and legal implications of using AI in the production and dissemination of news content during 2023 presidential election campaign among UNILORIN computer science students. (iv)identify any biases/prejudices introduced by AI tools in the framing of 2023 presidential election campaign among UNILORIN computer science students. Survey was adopted in this study. One thousand two hundred UNILORIN computer science students from 100 level to 400 level constituted the population for the survey. A total of two hundred and ninety-one UNILORIN computer science students served as the sample size was drawn from the total population of computer science students from University of Ilorin (UNILORIN) using the Krejcie & Morgan table. Online questionnaire was administered to collect data which was analysed with statistical method indicating frequency, percentages, mean, standard deviation. The study found that AI tools are increasingly being used in the news media to frame election campaign coverage, which raises concerns about biased news representation. Following from this study, AI-generated content, such as automated news stories, has shown to impact the tone and substance of election campaign news. And also, the study highlights the ethical and legal implications of using AI in news content production and dissemination, particularly in influencing public opinion during elections. The study therefore recommends that news media organizations should adopt clear and comprehensive ethical guidelines when utilizing AI in news production and dissemination. The use of transparency in AI algorithms and data sources should be emphasized to avoid misleading or biased news framing.