Undergraduate Project (UG)
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Item INFLUENCE OF ARTIFICIAL INTELLIGENCE ON ETHICAL PRACTICES OF SENIOR JOURNALISTS AMONG SELECTED NATIONAL NEWSPAPERS IN NIGERIA(2024) ARIKEWUYO, Abdulqodir ImamThis study explores the influence of Artificial Intelligence (AI) on the ethical practices of senior journalists in selected national newspapers in Nigeria. As AI technologies increasingly permeate global newsrooms, their impact on journalism, particularly in developing countries like Nigeria, warrants critical examination. The objectives of AI among senior journalists at major Nigerian daily newspapers, including Punch, The Nation, and Vanguard were to (i) to Identify the level of awareness of AI tools among senior journalists in Nigeria, (ii) to investigate the kind of ethical practices among senior journalists in Nigeria, (iii) to assess how senior journalists in Nigeria are using AI to solve false reportage, (iv) to Identify how AI can be used for automated reports among senior journalists in Nigeria. Employing a quantitative approach, data was collected through a structured survey of (122) journalists using a Stratified sampling technique, analyzing how AI tools are integrated into news production and their implications for journalistic integrity. The findings highlight that while AI enhances operational efficiency and data-driven reporting, it simultaneously raises concerns about the erosion of traditional journalistic skills, transparency, accountability, and the potential for algorithmic bias. Therefore, Influence of AI on ethical practices of senior journalist among selected national newspapers in Nigeria contributes to the theoretical discourse on Technological Determinism and offers practical insights for journalism education and policy development, emphasizing the need for robust ethical guidelines to govern AI usage in Nigerian newsrooms. The research underscores the importance of maintaining professional integrity in an era of AI-driven journalism to ensure public trust and uphold democratic values.Item Journalists’ Perception of Artificial Intelligence in Transforming News Reporting in Ilorin Metropolis(2024) TAHIR, Munirat FunmilolaThis study investigates the perceptions of journalists regarding the integration of artificial intelligence (Al) in transforming news reporting within Ilorin Metropolis. The objectives of the study were to (i) to investigate journalists’ awareness of artificial intelligence in transforming news reporting in Ilorin Metropolis, (ii) to evaluate journalists’ perception towards artificial intelligence in transforming news reporting in Ilorin Metropolis, (iii) to assess the ethical implications of artificial intelligence in transforming news reporting amongst journalists in Ilorin Metropolis. Utilizing a cross-sectional research design, data were collected from a diverse sample of two hundred and three (203) journalists through simple random sampling. The findings revealed a moderate level of awareness and a generally positive attitude towards Al ls potential to enhance news quality, although concerns about creativity, ethical implications, and job security persist. This research underscores the need for journalists to engage critically with Al technologies, balancing innovation with ethical considerations to ensure transparency and accountability in transforming news reporting in Ilorin Metropolis.Item PERCEIVED INFLUENCE OF ARTIFICIAL INTELLIGENCE INTEGRATION ON SMART MEDIA STATION AMONG USERS OF SPOTIFY IN NIGERIA(2023) DADA, Helen OluwabunmiThe study examined the perceived influence of artificial intelligence integration on smart media stations among users of Spotify in Nigeria As Artificial Intelligence (AI) continues to revolutionize various industries, its integration into smart media stations has become a focal point of research and development. The objectives of the study were to (i) determine the level of awareness of artificial intelligence integration into smart media station among users of Spotify in Nigeria (ii) determine the perception of users of Spotify in Nigeria on the integration of artificial intelligence into smart media station and (iii) determine the influence of artificial intelligence integration into smart media stations among users of Spotify in Nigeria. This study made use of Cross-sectional research design and survey research was adopted as the research method. One million, three hundred thousand Spotify users across Nigeria constituted the population of the study. A total of three hundred and eighty-five served as the sample size which was drawn from the total population of Spotify users in Nigeria by subjecting the population to the Krejcie and Morgan table. Online questionnaires were used to collect data which was analyzed with statistical method indicating frequency, percentages, mean and standard deviation. The study found out that users have realized that artificial intelligence algorithms are actively involved in making personalized playlists, curating music recommendations, and improving the overall user interface; that widespread use of smart gadgets and virtual assistants that are driven by AI has played a key impact in molding user awareness and knowledge of AI integration in media outlets like Spotify. Lastly the study found out that there is a very high level of comprehension and awareness among Spotify users in Nigeria regarding the incorporation of artificial intelligence into smart media stations. The study therefore recommended that; it is imperative for Spotify to maintain a strong emphasis on effective communication pertaining to AI-powered functionalities; the platform allocate resources towards enhancing and broadening its AI algorithms; and Proactively solicit feedback from users regarding AI-driven functionalities and leverage this feedback to enhance and optimize the integration of AI, among other recommendations.Item Influence of Artificial Intelligence in Promoting Songs among Audiomack Users in Kwara State, Nigeria.(2024) ADETUNJI, KaotharThe study examined the influence of Artificial Intelligence in promoting song among Audiomack users in kwara state, Nigeria. As Artificial Intelligence (AI) continues to revolutionize various industries, its impact on the music sector has been significant. The objectives of the study were to (i) determine the level of awareness of songs promotion on Audiomack among Audiomack users in Kwara State, Nigeria. (ii) examine the current Artificial Intelligence tools employed for promoting songs on Audiomack and (iii) determine the effectiveness of Artificial Intelligence tools for song promotion on Audiomack. This study made use of Cross-sectional research design and survey research was adopted as the research method. Online questionnaire was administered to a sample size of three hundred and eighty-four Audiomack users, using Cochran formula for infinite populations. Online questionnaires were used to collect data which was analysed with statistical method indicating frequency, percentages, mean and standard deviation. The study found out that users have realized that artificial intelligence algorithms are actively involved in making personalized playlists, curating music recommendations, and improving the overall user interface. Lastly, the study therefore recommends that; efforts should be made to increase users’ awareness of song promotion features on Audiomack through targeted educational campaigns; developers of AI tools should work to reduce biases that favor mainstream artists, ensuring fair promotion opportunities for independent and emerging artists; continuous improvements should be made to AI algorithms to ensure that promoted content is relevant to users’ preferences, enhancing their overall experience; collaboration between Audiomack, artists, and AI developers can help create more effective and equitable promotion strategiesItem Utilization of Artificial Intelligence Tools for Film Production among Yoruba Film Producers in Ogun State.(2024) ADESINA, Mufidat AdebimpeThis research explores the use of Artificial Intelligence in film production within the Yoruba film industry in Ogun State, concentrating on the experiences of film producers in Abeokuta. The objectives of the study were to (i) To investigate the level of awareness of artificial intelligence tools among Yoruba film producers in Abeokuta; (ii) To ascertain the usage of artificial intelligence tools in Yoruba film production in Abeokuta; (iii) To determine the influence of artificial intelligence tools on quality of Yoruba film production in Abeokuta. The study adopted the in depth interview research method with interview guide as an instrument for gathering data. The population of the study comprised of 20 Yoruba film producers in Abeokuta. The study adopted the convenience sampling technique to select available respondents. A sample size of 5 was chosen. The study found out that producers reported notable improvements in the standard and quality of their films, particularly in visual and sound aspects. Despite some technical challenges, the overall sentiment is that AI tools significantly enhance production quality. The study recommends that stakeholders establish comprehensive training programs aimed at equipping filmmakers with the necessary skills to effectively utilize AI tools.Item INFLUENCE OF ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA POLITICAL CAMPAIGN AMONG POLITICAL PARTY MEMBERS IN OFFA(2024) ABUBAKAR, Moronranti KhadijahThe study examined the influence of Artificial Intelligence on social media among political party members in Offa. Artificial Intelligence (AI) has become increasingly prevalent in various aspects of our lives, including politics. The objectives of this study are (i) to assess the level of awareness of AI for social media political campaigns among political party member in Offa. (ii) to investigate the perception of political party members in using Artificial Intelligence for social media political campaign. (iii) to examine the influence of Artificial Intelligence on social media political campaigns among political party members in Offa. This study made use of Cross-sectional research design and Self-administered questionnaire was administered to a sample size of three hundred and seventy-seven political party member using 20961 populations. Questionnaires were used to collect data which was analysed with statistical method indicating frequency, percentages, mean and standard deviation. The study found out that there is low awareness about using AI in social media political campaign and as a result there is low perception of AI in campaign and limited influence on AI on social media political campaign. Lastly, the study therefore recommends that; there should be effective and thorough awareness on the use of AI role in motivating citizen to participate in politics,set clear goal and objectives for their social media campaign to identify areas where AI can be most useful, choose AI tools that suit their needs considering factors like ease of use, cost and technical support, train their campaign teams to use AI tools effectively and interpret AI- generated insights, focus on ensuring high-quality data as AI algorithm’s effectiveness depends on the data they analyze.Item AWARENESS AND ADOPTION OF ARTIFICIAL INTELLIGENCE IN NEWS PRODUCTION AMONG JOURNALISTS IN KWARA STATE(2024) IBITOYE, FaithThe integration of Artificial Intelligence (AI) in journalism is transforming news production processes globally. However, in developing regions like Kwara State, Nigeria, the adoption of Artificial Intelligence based tools among journalists, remains limited due to various factors such as lack of awareness, limited resources, and ethical concerns. This study aimed to investigate the awareness and adoption of AI in news production among selected journalists in Kwara State. The research employed a cross-sectional quantitative design, utilizing a structured questionnaire to collect data from a sample of 139 journalists affiliated with the Nigerian Union of Journalists (NUJ) in Kwara State. Stratified random sampling was used to ensure representation across different media types. Data were analysed using descriptive statistics, including frequency distributions, percentages, means, and standard deviations. Findings revealed varying levels of awareness and adoption of Artificial Intelligence based tools among journalists in Kwara State. While respondents demonstrated high awareness of AI’s potential in production and data analysis, knowledge of specialized applications like content creation and personalization was lower. Perceived benefits included increased efficiency and improved real-time updates, while challenges encompassed high implementation costs and lack of technical skills. The study found moderate adoption of AI tools for fact-checking and assisted writing, but lower usage rates for automated content generation and news personalization. In conclusion, AI integration in journalism in Kwara State is in a transitional phase, with some technologies being more readily embraced than others. To facilitate broader adoption, it is recommended that media organizations and educational institutions prioritize AI skills development through specialized training programs tailored to the local context. Additionally, efforts should be made to address cost barriers and develop comprehensive ethical guidelines for AI use in journalism.Item Comparative Analysis of Organic and Artificial Intelligence Induced Promoted(2024) ABDULLAHI, Ramatallahi DamilolaThis study conducted a comparative analysis of organic and AI-generated contents on Summit University’s Facebook page. The objectives of the study were to (i) determine the overall quantity of organic and Artificial Intelligence induced promoted contents on Summit University’s Facebook page (ii) identify the types of organic contents and Artificial Intelligence induced promoted contents on Summit University’s Facebook page (iii) compare the level of engagements on organic and Artificial Intelligence (AI) induced promoted contents on Summit University’s Facebook page. The study employed content analysis, utilizing coding sheets to collect data, which was then analyzed using statistical methods to determine frequency and percentages. The findings revealed that a total of 49 posts were published between November 2023 and April 2024. The study identified the various types of posts, which are photos, videos, carousels, canvas, and text posts, and examined their performance metrics, such as reach, engagement, click-through rates, conversions, cost per click, return on investment, audience demographics, brand sentiment, and post-performance comparisons. Based on these findings, the study recommends that Summit University diversify and enhance the quality of its organic contents and leverage AI-induced promoted contents to reach a broader audience, optimize engagement, and improve its social media visibility.Item UTILIZING ARTIFICIAL INTELLIGENCE FOR TRANSCRIBING NEWS STORIES AMONG BROADCAST JOURNALIST IN KWARA STATE(2023) LAWAL BARAKAT OLAITANThis paper presents a study on the utilization of artificial intelligence (AI) for transcribing news stories among broadcast journalists in Kwara State. The study aims to explore the use of AI in improving the accuracy, speed, and efficiency of transcribing news stories. The research methodology employed was a quantitative research design, which involved administering questionnaire to broadcast journalists in Kwara State. The study revealed that the use of AI for transcribing news stories is still in its early stages in Kwara State, but there is a growing interest in the technology. The study also identified some challenges faced by journalists in using AI, such as the high cost of the technology, lack of technical know-how, and the need for training. Despite these challenges, the study recommends that broadcast journalists in Kwara State should embrace the use of AI for transcribing news stories to improve their reporting. The study concludes that the use of AI in transcribing news stories has the potential to revolutionize the way news is reported and should be given serious consideration by journalists in Kwara State.Item PERCEPTION OF USAGE OF ARTIFICIAL INTELLIGENCE TOOLS FOR NEWS PROCESSING AMONG SELECTED RADIO STATIONS IN LAGOS STATE(2024) AKANDE, Shukurah TemitopeThe aim of the study was to investigate the perception of usage of artificial intelligence based tools for news processing among selected radio stations in Lagos State. The specific objectives were to find out the level of awareness of AI-based tools for news processing among selected radio station in Lagos state, ascertain the usage of AI-based tools for news processing among selected radio station in Lagos state, and examine the level of perception of journalist on the usage of AI-based tools for news processing among radio station in Lagos state. A cross-sectional research design and quota sampling procedure were employed to survey 50 journalists from Radio Lagos Tiwa n Tiwa/ Eko FM. Data were collected using questionnaires and descriptive statistics (frequency tables and percentage, mean and standard deviation) were used to analyse the data. The findings indicate that while there is a notable awareness of AI-based tools, there is also a considerable portion of respondents who are neutral or uncertain about their familiarity with these technologies. The study recommended that Lagos State’s radio stations should conduct targeted training programs and workshops to enhance familiarity with AI-based tools among media professionals.