Mass Communication

Permanent URI for this collectionhttps://dspace.summituniversity.edu.ng/handle/123456789/28

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Subject: search.filters.subject.Influence

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    PERCEIVED INFLUENCE OF ARTIFICIAL INTELLIGENCE NEWS SCHEDULING ON OKIN FM IN KWARA STATE
    (2024) SALAUDEEN, Ridwan Olarewaju
    This study examines the perceived influence of artificial intelligence news scheduling on Okin FM in Kwara State. The adoption of automated news scheduling has transformed the way news is disseminated, raising questions about its impact on the broadcast industry. This research investigates the effects of automated news scheduling on news content, broadcast quality, and listener engagement at Okin FM. The findings reveal both positive and negative impacts, including increased efficiency, consistency, and reduced labor costs, as well as concerns about homogenization, lack of personal touch, and potential job losses. The study concludes by discussing the implications of artificial intelligence news scheduling for the broadcast industry and offering recommendations for Okin FM to maximize its benefits while mitigating its drawbacks. Three research questions were designed t0 proffer answers to objectives formulated. The study adopted the Innovation-Diffusion theory. In-depth interview guide was used. The study used in-depth interview guide as its data collection instruments from the program producer of the station. It explores the benefits and challenges of automation, including increased efficiency and consistency, as well as concerns about homogenization and job losses. The results shed light on how automation affects broadcast media and provide Okin FM advice on how to optimize advantages and minimize disadvantages. This helps to clarify how media automation is changing the radio landscape in Nigeria.
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    Influence of Artificial Intelligence in Promoting Songs among Audiomack Users in Kwara State, Nigeria.
    (2024) ADETUNJI, Kaothar
    The study examined the influence of Artificial Intelligence in promoting song among Audiomack users in kwara state, Nigeria. As Artificial Intelligence (AI) continues to revolutionize various industries, its impact on the music sector has been significant. The objectives of the study were to (i) determine the level of awareness of songs promotion on Audiomack among Audiomack users in Kwara State, Nigeria. (ii) examine the current Artificial Intelligence tools employed for promoting songs on Audiomack and (iii) determine the effectiveness of Artificial Intelligence tools for song promotion on Audiomack. This study made use of Cross-sectional research design and survey research was adopted as the research method. Online questionnaire was administered to a sample size of three hundred and eighty-four Audiomack users, using Cochran formula for infinite populations. Online questionnaires were used to collect data which was analysed with statistical method indicating frequency, percentages, mean and standard deviation. The study found out that users have realized that artificial intelligence algorithms are actively involved in making personalized playlists, curating music recommendations, and improving the overall user interface. Lastly, the study therefore recommends that; efforts should be made to increase users’ awareness of song promotion features on Audiomack through targeted educational campaigns; developers of AI tools should work to reduce biases that favor mainstream artists, ensuring fair promotion opportunities for independent and emerging artists; continuous improvements should be made to AI algorithms to ensure that promoted content is relevant to users’ preferences, enhancing their overall experience; collaboration between Audiomack, artists, and AI developers can help create more effective and equitable promotion strategies
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    INFLUENCE OF ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA POLITICAL CAMPAIGN AMONG POLITICAL PARTY MEMBERS IN OFFA
    (2024) ABUBAKAR, Moronranti Khadijah
    The study examined the influence of Artificial Intelligence on social media among political party members in Offa. Artificial Intelligence (AI) has become increasingly prevalent in various aspects of our lives, including politics. The objectives of this study are (i) to assess the level of awareness of AI for social media political campaigns among political party member in Offa. (ii) to investigate the perception of political party members in using Artificial Intelligence for social media political campaign. (iii) to examine the influence of Artificial Intelligence on social media political campaigns among political party members in Offa. This study made use of Cross-sectional research design and Self-administered questionnaire was administered to a sample size of three hundred and seventy-seven political party member using 20961 populations. Questionnaires were used to collect data which was analysed with statistical method indicating frequency, percentages, mean and standard deviation. The study found out that there is low awareness about using AI in social media political campaign and as a result there is low perception of AI in campaign and limited influence on AI on social media political campaign. Lastly, the study therefore recommends that; there should be effective and thorough awareness on the use of AI role in motivating citizen to participate in politics,set clear goal and objectives for their social media campaign to identify areas where AI can be most useful, choose AI tools that suit their needs considering factors like ease of use, cost and technical support, train their campaign teams to use AI tools effectively and interpret AI- generated insights, focus on ensuring high-quality data as AI algorithm’s effectiveness depends on the data they analyze.
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    INFLEUNCE OF SOCIAL MEDIA INFORMATION CREDIBILITY ON COVID-19 VACCINATION AMONG KWARA UDERGRADUATES
    (2022) AYOOLA, Risikat Arinola
    This study examined the Influence of social media information credibility on Covid-19 vaccination among Kwara Undergraduates and to examine the relationship between social media and Covid-19 vaccination among Kwara Undergraduates. The objectives of the study were to (i) Determine the social media platform that Kwara Undergraduates use to get information about Covid-19 vaccination; (ii) Examine the credibility of social media information on Covid-19 vaccination among Kwara Undergraduates; (iii) Investigate the influence of social media information on Kwara Undergraduates on Covid-19 vaccination anchored on source credibility theory, the study adopted the survey research method with questionnaire as an instrument for gathering data. The population of the study comprised of Kwara Undergraduates with Seventeen thousand eight hundred and fifty three. The study adopted the stratified techniques and simple random sampling techniques to select available respondents cutting across 100-400level from Kwara State University, Malete as well as Summit University, Offa. A sample size of 377 was chosen using Krejcie and Morgan formula. The study found out that 33.4% of Kwara Undergraduates use Facebook to get credible information about Covid-19 vaccination than other social media platform. Further findings revealed that reliance on source of News on social media platforms as regards Covid-19 vaccination helps Kwara Undergraduates believe in information disseminated via social media with (M=1.01, SD=46.80), Additional findings reveals that without getting vaccinated one cannot travel to other countries on social media platforms (M=2.10, SD=1.39).
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    INFLUENCE OF ARTIFICIAL INTELLIGENCE ON NEWS FRAMING OF 2023 PRESIDENTIAL ELECTION CAMPAIGN AMONG UNILORIN COMPUTER SCIENCE STUDENTS
    (2023) OLADUNTOYE, Hikmat Kehinde
    presidential election campaign among UNILORIN computer science with a view to Determining the influence of artificial intelligence on 2023 presidential election campaign Among UNILORIN computer science students. The objectives of the study were to (i) assess the extent to which AI tools are being used in the news media to frame 2023 presidential election campaign among UNILORIN computer science students.(ii) examine the impact of AI- generated content, such as automated news stories has on the tone and substance of presidential election news among UNILORIN computer science students.(iii) assess the ethical and legal implications of using AI in the production and dissemination of news content during 2023 presidential election campaign among UNILORIN computer science students. (iv)identify any biases/prejudices introduced by AI tools in the framing of 2023 presidential election campaign among UNILORIN computer science students. Survey was adopted in this study. One thousand two hundred UNILORIN computer science students from 100 level to 400 level constituted the population for the survey. A total of two hundred and ninety-one UNILORIN computer science students served as the sample size was drawn from the total population of computer science students from University of Ilorin (UNILORIN) using the Krejcie & Morgan table. Online questionnaire was administered to collect data which was analysed with statistical method indicating frequency, percentages, mean, standard deviation. The study found that AI tools are increasingly being used in the news media to frame election campaign coverage, which raises concerns about biased news representation. Following from this study, AI-generated content, such as automated news stories, has shown to impact the tone and substance of election campaign news. And also, the study highlights the ethical and legal implications of using AI in news content production and dissemination, particularly in influencing public opinion during elections. The study therefore recommends that news media organizations should adopt clear and comprehensive ethical guidelines when utilizing AI in news production and dissemination. The use of transparency in AI algorithms and data sources should be emphasized to avoid misleading or biased news framing.